In reply to the statement given by Ethan Brown about placing a tax on meat to reduce its consumption, British farmers have finally come forward with their views against the vegan boss.
Ethan Brown is the president of a plant-based meat substitute manufacturer, Beyond Meat. On 2nd August, he came forward with his support of placing a Pigouvian tax on meat consumption to reduce its negative impact on society.
Concerning the high prices of the beef and pork alternatives, he referred to forming new deals with McDonald’s and Pizza Hut, which could help in the reduction of those prices as well as scale his brand up.
On the other hand, Peter Hannan, the owner of Hannan Meats, seemed to disagree with the idea of a tax. He believed that Ethan Brown is only in favour of the tax on meat as it would benefit his business to a great extent, but that’s unlikely to happen.
He said, “His biggest problem is going to be getting repeat custom for a very (currently) average product that is absolutely no replacement for the real article.”
Peter then suggested that we can opt for eating less and better meat instead of heading for substitutes with a “cocktail of ingredients with dubious health (and environmental) claims.”
Touching on the topic, the National Farmers Union brought attention to the plans of UK agriculture to reach zero greenhouse emissions by 2040 and thus making meat a sustainable option.
A spokesman claimed that British meat is produced with local food in such areas where other foods have a hard time growing. However, for the highly processed meat alternatives, this just might not be the case. But, if the people are concerned about reducing their carbon footprint while enjoying meat, then the UK makes it possible as the beef production emits less than half the global average of greenhouse gas.
He also reinstated that people should be eating more nutritious fruits and vegetables, considering the time we’re in, which are also readily available in the UK. He then highlighted that for sustainable and balanced food with net-zero production, British farmers are leading the way in said production.